Product Details

 Strategic Management

This One Week Series is Written in English Language in Question Answer Series According to syllabus of RajasthanUniversity. 

Syllabus Incorporated In Book

Strategic Management

SYLLABUS

STRATEGIC MANAGEMENT

UNIT-I

Introduction: Meaning of Strategic Management, Role of Strategic Management, Process of SM, Limitations of SM, Organizational Mission, Vision, Objectives and Goals.

UNIT-II

Environmental Scanning: Appraisal of External Environment; Dynamics of Internal Environment, Organizational Capabilities and Appraisal, Core Competence.

UNIT-III

Strategic Formulation: Corporate Level Strategy, Business Level Strategy, Functional Level Strategy.

UNIT-IV.

Strategy Implementations: Aspects of Strategy Implementation, Procedural Implementation, Resource Allocation, Organizational Design and Change, Corporate Culture.

UNIT-V

Strategic Evaluation and Control: Meaning of Strategic Evaluation and Control, Criteria and Techniques of Strategic Evaluation and Control.