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Marketing Management (Question-Answer Series) One Week Series (Syllabus-Rajasthan University)  (2021)  (English Medium)

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Author: Parth
Book Code: OBM/19/11/82014
Publisher: Parth Publishers
University: Rajasthan University (RU)
Marketing Management

Product Details

 Marketing Management

 This One Week Series is Written in English Language in Question Answer Series According to syllabus of Rajasthan University. 

Syllabus Incorporated in Book

 

 

Unit-1

Introduction: Nature and scope of Marketing, Importance of marketing in liberalized Economy, Marketing concept, Product Differentiation, Brand and Trade Marks, Packaging, Labeling, Product life cycle.

Unit-11

Marketing Research: Meaning of Market Research, Nature and importance of Marketing Research, Areas and Techniques of Marketing Research, selection of the Channels of Distribution.

Unit -III

Pricing Strategy: Factors to be considered in pricing, pricing objectives and strategies, Break even analysis, Uses of sales forecast, Methods of sales forecast, Market segmentation.

Unit-IV

Determining the sales promotion programme, personal selling, selling process - qualities of a salesman. Advertising (Media choice, Good copy, Budgeting.). Sales Promotion methods, Public Relations (Methods).

Unit-V

Control of Marketing Operations: Need for control, phase of Control, Techniques of controlling (Budgeting, Sales analysis Distribution cost accounting and analysis ), Marketing audit.

 

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