B.B.A. Solved Papers II Year (Rajasthan University)  (2021)  (English Medium)

Rs. 700.00 350.00/-

Author: Parth
Book Code: OBM/19/12/82938
Publisher: Parth Publishers
University: Rajasthan University (RU)
B.B.A. Solved Papers II Year by Parth Publishers Jaipur

Product Details

B.B.A. Solved Papers II Year (2019,2018,2017,2011)

This One Week Series is Written in English Language according to syllabus of Rajasthan University. 



Management Information system


Introduction to MIS: Concept of MIS, role of MIS, objectives of MIS, emergence of MIS, MIS and computers, Impact of MIS, systems approach to MIS, Advantages, and disadvantages of computer based MIS.

Unit -II

Information : Classification of information, levels of information, Methods of data and Information collection, value of Information

Unit -III

Information system for decision making: Decision-making and MIS, decision making concepts organizational decision-making, MIS and decision making concepts. MIS as technique for programme decisions, Decision support system. Mis and role of DSS.

Unit -IV

Data base Management systems: Data base Management systems: Data base concepts, data base models data base design, RDEMS MIS and RDEMS, Introduction of oracle, Network topology, LAN and WAN, Data communication.

Unit -V

MIS in operations : MIS for Finance, MIS for Marketing MIS for production, MIS for Human resource Management, MIS for marketing.         



Quantitative Technique


Quantitative Techniques : An Introduction, Statistical and operations Research techniques, Scope and application of quantitative techniques, Scientific approach in decision making. Limitation of these techniques. Probability and probability distributions: Laws of probability, Bayer’s theorem, Mathematical Expectation, Binomial, poisson and normal probability distribution..

Unit – II

Decision Theory: Decision making under certainty, uncertainty and Risk, Decision tree analysis. Linear Programming: Graphical and Simplex Solutions of LPP. Primal and its duel.

Unit -III

Transport ard Assignment Problems: Network Analysis - Programme Evaluation and Review Technique (PERT) and Critical Path Method (CPM), Cost Analysis and Crashing the Network.

Unit -IV

Theory of Games and Queuing Models : Two persons Zero sum games, pure and mixed strategy. Queuing mode Single channel queuing theory Application of queuing theory in business decision making.

Unit -V

 Replacement Theory: Replacing of items that deteriorate with time, Time value of money concept and replacement, Simulation: Advantages, Limitations, Monte Carlo Method.


    Business Finance


Environment of Business Finance : Finance: Concept, Finance & other discipline, Business Financing, Corporate Financing. Financial Forecasting, Fundamentals of Stock market.

Unit -II

Perspective of Finance : Financial Management-meaning, objectives, scope and functions, functional areas of Financial management, Financial Decisions, Role of CFO.

Unit –III

Financial Planning & Forecasting. , Financial Planning: meaning, characteristics, Capitalization: under capitalization and over capitalization. Financial forecasting : meaning, tools of Financial forecasting, Cost of Capital Capital Budgeting

Unit --IV

Working Capital Management: Theory of working capital management, Management of cash and marketable securities Receivables Management, Inventory Management

Unit -V

Techniques of Financial Analysis: Analysis of financial Statements: Statement of change in Financial position Funds Flow Analysis Cash Flow Analysis, Cash Volume Profit Analysis, Financial Analysis through leverages.



Human Resource Management


Introduction : Scope, Importance and functions of HR Management. Role of HR Department, HR Environment in India


Procuring Human Resources: HR Planning, Recruitment and Selection, Induction and Placement


Human Resource Development: Career Planning and Development, Training

Unit – IV

Performance and Potential Appraisal, Merit Rating, Executive Development


Unit – V

Motivation and Morale, Leadership.


Marketing Management


Introduction: Nature and scope of Marketing, Importance of marketing in liberalized Economy, Marketing concept, Product Differentiation, Brand and Trade Marks, Packaging, Labeling, Product life cycle.


Marketing Research: Meaning of Market Research, Nature and importance of Marketing Research, Areas and Techniques of Marketing Research, selection of the Channels of Distribution.

Unit -III

Pricing Strategy: Factors to be considered in pricing, pricing objectives and strategies, Break even analysis, Uses of sales forecast, Methods of sales forecast, Market segmentation.


Determining the sales promotion programme, personal selling, selling process - qualities of a salesman. Advertising (Media choice, Good copy, Budgeting.). Sales Promotion methods, Public Relations (Methods).


Control of Marketing Operations: Need for control, phase of Control, Techniques of controlling (Budgeting, Sales analysis Distribution cost accounting and analysis), Marketing audit.





Introduction: Meaning of Strategic Management, Role of Strategic Management, Process of SM, Limitations of SM, Organizational Mission, Vision, Objectives and Goals.


Environmental Scanning: Appraisal of External Environment; Dynamics of Internal Environment, Organizational Capabilities and Appraisal, Core Competence.



Strategic Formulation: Corporate Level Strategy, Business Level Strategy, Functional Level Strategy.


Strategy Implementations: Aspects of Strategy Implementation, Procedural Implementation, Resource Allocation, Organizational Design and Change, Corporate Culture.


Strategic Evaluation and Control: Meaning of Strategic Evaluation and Control, Criteria and Techniques of Strategic Evaluation and Control.






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